Objective:
Act as an extension of Starcom MediaVest Group to build custom creative elements and engagement experiences.
Solutions:
- Most recently, EA consulted Starcom on creative concept, production and event logistics surrounding their annual, agency-wide meeting in Chicago.
- Starcom turned to EA earlier in 2011 to handle all production and event logistics supporting a $1 billion business pitch.
- In 2010, EA partnered with Starcom to develop events around their company-wide initiative of being a “Human Experience” agency.
- To internally demonstrate Starcom’s collaborative and creative nature, EA produced the Human Experience Wall – a daylong project that artistically showcased photos of 1,200 Starcom employees in the Chicago office.
- EA handled site/venue selection, tour scheduling and overall event management for Starcom’s “Space for Ideas” experience at Chicago’s House of Blues Foundation Room.
