Objective:
Unveil Boeing’s new 747-8 Intercontinental airplane to key stakeholders, highlight the innovative new features of the aircraft and position the 747-8 as the must-have airplane for global operators.
Solutions:
- EA created a powerful and inspiring reveal for the 747-8I, now the largest commercial aircraft built in the U.S. and the longest passenger aircraft in the world.
- EA handled all aspects of the reveal including event concept and logistics, video production, graphics, onsite staffing, vendor management and entertainment.
- More than 10,000 Boeing employees, their families and industry VIPs watched in awe and surprise as an enormous 61 by 225 feet kabuki drape fell and unveiled the magnificent aircraft.
- The roll out generated international buzz in the airline industry, as well as media coverage in outlets such as MSNBC, The Today Show, USA Today, the Wall Street Journal and the Chicago Tribune.
- EA also managed event logistics for the 747-8I First Flight in March 2011, where media and VIPs were transported from take-off to landing sites for an optimal event experience.
