Objective:
Launch GE’s ambitious healthcare initiative, healthymagination, to promote healthcare solutions and inspire discussion with thought leaders, customers, VIPs and media.
Solutions:
- Built synergistic and targeted events in Washington, DC under the healthymagination brand umbrella to engage GE’s key stakeholders.
- GE CEO, Jeff Immelt, kicked off healthymagination with a press conference at the Newseum Building that targeted industry and business media and generated significant coverage.
- A panel discussion with healthcare professionals and GE executives provoked dialogue and increased knowledge on some of the world’s most challenging healthcare issues.
- Interactive exhibits showcased the latest GE products and integrated healthymagination messaging.
- An exclusive VIP dinner overlooking the Capitol Building provided networking opportunities and reinforced campaign messaging for key customers.
