Objective:
Ms. Winfrey wanted to demonstrate gratitude to her staff and production company for all their dedication and support, as well as give them a once-in-a-lifetime experience.
Solutions:
- EA conceptualized and created a custom “Trip of a Lifetime” two-week Mediterranean cruise that traveled to Barcelona, Rome, Sicily, Athens, Santorini, Istanbul, Ephesus (Izmir) and Valletta.
- The experience engaged 1,700 employees at every point of interaction, from pre-trip preparation meetings to an interactive registration website to a custom social media photo-sharing portal.
- Two land-based special events immersed employees in authentic Spanish and Turkish cultures.
- The custom social media photo-sharing portal was so successful it inspired a post-trip event for employees to share their photographs and recapture the experience together.
