Objective:
To provide an exciting and memorable experience with three unique events all with a cohesive theme, a live stream format and open to the public.
Solutions:
- EA designed and produced an interactive environment at the Kenmore Live Studio for the chef competitors, VIP guests and the consumer audience.
- Live video streamed to Facebook as well as plasma screens flanking the exterior of the studio.
- Public guests competed in their own challenge in the streets of Chicago.
- EA also produced and directed an attention-generating concept to spur word of mouth and social media buzz around the Chef Challenge – a flash mob dance and drum performance at Navy Pier.
