Objective:
Promote internal alignment and engagement at annual sales conference and provide a compelling platform for internal stakeholders to discuss key initiatives.
Solutions:
- Every year, EA develops an inspired theme and branding to support United Airlines’ marketing goals and objectives.
- EA then creates an integrated experiential marketing strategy for presenters to effectively deliver their message in an inspiring way.
- Other engagement techniques include dynamic welcoming and closing networking receptions and social media integration.
- At the Twitter Café, attendees could follow the branded Twitter page and post comments throughout the week.
